While Marvel has been very successful with its approach and strategy, DC has approached origin stories with a blunt hammer. Both the programs and projects are run under the overall portfolio which is the Marvel Cinematic Universe. The individual story arcs of each of the heroes are coordinated to obtain a comprehensive story. The ensemble movies are structured like programs. For example, Iron Man had 37 minutes of screen time in the third Captain America movie. These contain references to the overall cinematic universe and may even include other heroes’ substantial involvements in its plot. The movies introducing and detailing its individual superheroes are individual projects.
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